We always begin with Core Messaging
Most communication problems aren't delivery problems. They're design problems.
And at the center of every design problem is a missing core message — the one clear idea that everything else should flow from.
Core messaging is a discipline, not a marketing tagline exercise.
Clarity Up founder Brian Miller and lead consultant Francisco Mahfuz are two of its five co-founders. Core messaging is the foundation beneath every service we offer — whether you're building a speech, preparing a boardroom pitch, or aligning an entire organization around a single idea.
Get the core message right, and everything else gets easier.
Three Paths to Clarity
How it Works
Path 1
I Have a Talk to Build
You've been invited to speak — or you're about to be. You know your content, but you’re unsure how to streamline it and organize it. You need a structure that works.
We'll help you:
Design a talk that earns attention
Changes how your audience thinks
Moves them to action
Whether it's a TED-style talk, a keynote, or a high-stakes presentation, we work on the same foundation principle: audience first, always.
"After only 10 minutes into my workshop with Brian and Francisco, I knew I needed to throw out that talk and start from scratch with professionals. I am so glad I did. The tools and insight he gave me went well beyond simply writing a TEDx talk — they ensured that I walked onto that stage fully confident in my story and delivery. When you are delivering a talk you know has the chance to change your life, having confidence in your piece is priceless."
Captain Larkin Bohn, SpaceTrek Brand Ambassador, U.S. Army Veteran
Path 2
I Want to Become a Thought Leader
You have ideas worth spreading and a growing sense that a stage is where they belong. You don’t need a pep talk, you need a path.
We'll help you build:
The core message
The speaker materials
The outreach strategy that turns subject-matter expertise into a thought leadership platform.
There are no shortcuts. This takes patience and relationship-building, and we’ll guide you every step of the way.
"Brian provided me with all the necessary tools and frameworks to help me transform from being an experienced PR professional — with no unique profile, very few proven frameworks, and imposter syndrome — into becoming a clear and confident thought leader within my niche. If you need to clarify your message, craft a wildly successful talk, or tell compelling stories, there's no better guide than Brian."
Peder Tellefsdal, Former Political Advisor & PR Specialist
Path 3
Our Message Needs to Land Consistently
Whether you're a founder pitching investors, a nonprofit leader inspiring donors, or an organization whose people are all saying something slightly different — the problem is the same. Without a clear core message, everything downstream suffers.
We embed with your team as a fractional messaging lead
We help you design the message
Align the people who need to deliver it
Making sure the right people take action.
Common Questions
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It depends on what you need. Some clients work with us intensively over three to six weeks to build a single high-stakes talk. Others engage us over twelve months to develop their full speaker platform or redesign their organization's entire core messaging and communication strategy. Every engagement starts with a Discovery Call where we figure out the right fit together. Our work is bespoke — we don't discuss a specific program until we understand your situation.
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A focused project — one talk, one message, one keynote — typically runs four to twelve weeks. A full speaker development or organizational messaging engagement runs three to six months. We'll give you an honest timeline on the Discovery Call before anything is agreed. Rapid turnarounds — two to four weeks — and SOS projects are subject to availability.
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It varies significantly based on scope, timeline, and who you're working with. We don't publish pricing because a single speechwriting project and a year-long organizational consulting retainer are genuinely different conversations. What we can tell you is that our clients consistently describe it as the highest-return investment they've made in their professional communication. The Discovery Call is the right place to talk numbers.
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Working directly with our founder Brian Miller typically requires a three to six month wait. Engagements with our world class team of in-house consultants are often available to begin within one to three months. If you have a hard deadline, tell us on the intake form and we'll do our best to accommodate it or recommend the right path.
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Yes — almost exclusively. However, we love to work in-person whenever possible. Brian is based in Virginia Beach with simple access to major cities across the United States and Canada, while our in-house consultants are based in Spain and Denmark, with access to major European hubs — and our clients span five continents.
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Fill out our quick intake form — it takes about three minutes and gives us the context we need before we meet. Then book a Discovery Call. We'll take it from there.
Not sure which path fits?
That's normal. Book a Discovery Call and we'll figure it out together.