Resources
& Articles
How the Sales Process Helps You Deliver a Better Speech
Learn how to deliver a better speech by using the sales process to understand your audience's true needs. This article provides practical techniques for asking the right questions, uncovering insights, and creating meaningful connections. Perfect for speakers looking to enhance their impact and engagement.
What Modern Family's Phil Teaches Us About Powerful Messaging
Explore effective communication techniques through Phil's contrasting strategies with his daughters in "Modern Family." Learn to move your audience by understanding their desires and fears, using real-life examples to master empathetic, audience-focused messaging. Ideal for leaders and communicators aiming to drive meaningful action and engagement.
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
Ditch the Clichés: 3 Remarkable Ways to Open Your Speech
Discover effective strategies for captivating your audience right from the start. In this insightful article, we explore three commonly taught approaches to opening speeches that fall short of expectations. Gain valuable insights and learn alternative methods to grab attention, create curiosity, and make a lasting impact on your audience.
How to Become a Better Thinker in No Time Flat
Explore the surprising connection between clear communication and clear thinking. This blog challenges the common belief that clear thoughts lead to clear communication, arguing instead that the process of communicating refines our thinking. Discover how clarity can be achieved through dialogue, feedback, and the power of language in shaping our thoughts.
How To Make The Most Of Your Opportunity On The Red Dot: The Makings A Viral Talk
Discover the journey of Peder Tellefsdal, whose TEDx talk on seeking forgiveness reached over 1 million views. This article breaks down the 15-month process, from refining the core message to delivering a flawless presentation on the Red Dot stage. Explore the phases of idea development, selling the concept, writing and rehearsing, as well as promoting the talk in a saturated digital landscape. Gain valuable insights and learn how dedication and commitment can help you make your own impact in the world of public speaking.
Want a successful business? Learn from toddlers.
Learn from a toddler's puddle play and explore practical strategies for tackling common business challenges. Get reminded of simple strategies on generating leads, closing sales, and managing customer requests while navigating the complexities of entrepreneurship.
The Simple Way to Sell "Beer Cheese Potato Sausage"
Explore the importance of clarity in communication with a funny, relatable story that illustrates the impact on marketing and branding. Gain insights on how to effectively state the problem your brand solves. Enhance your messaging strategy and audience connection with 2 valuable messaging tips.
How to Engage Any Audience with a Boring Topic
Discover how to captivate any audience, even with "boring" topics. In this article you'll learn techniques like starting with the problem, natural storytelling, and embracing your passion. It's time to communicate like you, but better!
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking