Resources
& Articles
A Better Way to Start a Speech
Learn the essential strategy for opening any talk, presentation, or pitch with impact. This guide explains why typical tactics—like starting with a story, statistic, or question—often fall short, and introduces the “Premise Principle” for engaging your audience from the first sentence with clarity and purpose.
Why Frameworks are Better Than Tactics
What do an activist duo, a financial expert, and a magician have in common? Their recent TEDx talks, while wildly different in execution, were all built on the same powerful framework. In this week's article we explore how reaching for frameworks instead of tactics can elevate your communication and drive impactful change, no matter your message.
If you've ever sat down to a blank page before writing a speech, presentation, email, blog, or social media post, this article is for you.
How To Make Your Audience Put Away Their Phones
In this week's article we're going to learn why audiences tune out, take out their phones, or close your video - and how to instantly (and easily) engage them instead.
No matter what kind of presentation you're giving - a keynote speech, workshop, or TED-style talk - there's one constant: if the audience isn't engaged, the presentation will fail.
Distracted, bored audiences don't learn and they definitely don't take action.
If they don't take action, your ideas will not spread.
Why Professional Speakers Often Fail on the Red Dot
Discover why professional speakers often fail in TED-style talks and learn the key differences between keynote speeches and Red Dot presentations. This article offers practical advice for both polished keynote speakers and experts new to public speaking, ensuring your message is clear, concise, and impactful.
How the Sales Process Helps You Deliver a Better Speech
Learn how to deliver a better speech by using the sales process to understand your audience's true needs. This article provides practical techniques for asking the right questions, uncovering insights, and creating meaningful connections. Perfect for speakers looking to enhance their impact and engagement.
How Even the Best Speakers Use Data Wrong
Discover why data alone fails to engage and inspire action, as evidenced by a poignant personal anecdote. Learn how storytelling captivates emotions, leading to meaningful action, backed by research insights. Explore the dynamic interplay between narrative and data for effective communication and driving change.
Great Speakers Don't Memorize Their Speech, They Internalize It
Discover the transformative journey from memorizing to internalizing speeches in this insightful guide. Learn practical techniques for embodying your talk, enhancing audience connection, and ensuring your message resonates deeply. Perfect for speakers aiming to elevate their presentations from mere recitation to impactful storytelling.
How to Design a Speech That Earns Buy-In, Every Time
Discover the A.C.E. framework (Align, Challenge, Expand) for speech design. Learn to build compelling messages that resonate with your audience's beliefs, encouraging action and change. Perfect for speakers aiming to connect deeply and drive meaningful outcomes, regardless of the presentation's polish.
How to Entertain Audiences, Even If You're Not An Entertainer (Tips for Speakers and Presenters)
Explore effective strategies for leaders and experts to captivate audiences through meaningful engagement in presentations, emphasizing authentic connections over mere entertainment, and offering practical insights for impactful, substance-driven public speaking.
How to Charge Whatever You Want For Speaking Engagements
Explore effective strategies to accurately price and confidently charge for your speaking engagements. Learn to identify your audience, leverage market knowledge, and build self-assurance in your value. Our guide provides actionable insights for professionals aiming to secure fair compensation for their expertise.
How to Know Exactly What Event Organizers Want
Unlock the secrets to success in the speaking industry with key insights from the AAE Speaking Industry Benchmark Report 2023. Discover the most sought-after topics, optimal pricing strategies, and the importance of keynotes in our comprehensive guide. Enhance audience engagement and secure your spot as a top speaker by understanding event organizers' needs and mastering audience connection.
5 Unexpected Reasons Why Great Speakers Give Terrible Speeches
This article explores five common mistakes great speakers make that lead to unengaging speeches, including prioritizing story over substance, solutions over understanding the status quo, entertainment over engagement, misordering ideas, and not focusing on audience needs. It offers practical insights for impactful public speaking.
19 things I do to make every speaking engagement a success (that have nothing to do with the speech)
Professional speaking engagements are not just about the time you spend on stage. Here are 19 things to consider doing before, during, and after the event to ensure success.
How to win a speaking competition: Insights from the judging table
Discover key techniques for successful speaking: Learn how to create clear, engaging messages, provide actionable takeaways, and develop a unique hook. This article offers insights from Speaker Slam, demonstrating how to enhance presentations for TED-style and professional events, ensuring they resonate powerfully with audiences.
I Hated Slides and Now I Love Them: How I Built a Captivating Keynote
We've all suffered through those 20-minute presentations featuring slides brimming with bullet points, inscrutable graphs, and bewildering stats. But are slides themselves the culprits, or is it about how they are used? As speakers we all want to deeply engage our audiences, provide them with actionable takeaways, earn rave testimonials, and over-delight our clients.
Ditch the Clichés: 3 Remarkable Ways to Open Your Speech
Discover effective strategies for captivating your audience right from the start. In this insightful article, we explore three commonly taught approaches to opening speeches that fall short of expectations. Gain valuable insights and learn alternative methods to grab attention, create curiosity, and make a lasting impact on your audience.
How to Engage Any Audience with a Boring Topic
Discover how to captivate any audience, even with "boring" topics. In this article you'll learn techniques like starting with the problem, natural storytelling, and embracing your passion. It's time to communicate like you, but better!
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking