In this week's article, we explore what a core message is, how it works, and I'll offer three creative ways to use it in your marketing, to quickly connect with prospects, collaborators, and even your own team.

Last week I had the incredible honor of sitting down for a livestream Q&A with my friend Tamsen Webster to discuss her latest book, Say What They Can't Unhear.

Tamsen is the idea strategist for the legacy conference TEDxCambridge, now TEDxNewEngland. She is also the author of modern classic Find Your Red Thread, and affectionately known to us in the industry as "The Idea Whisperer."

In this article I'm recapping some of the biggest insights from our conversation about how to create lasting change.

This article redefines professional networking as a meaningful, inclusive practice. Learn how to grow your network genuinely by focusing on problems, not transactions. Discover how curiosity and authentic engagement can transform your networking experience.