Learn the essential strategy for opening any talk, presentation, or pitch with impact. This guide explains why typical tactics—like starting with a story, statistic, or question—often fall short, and introduces the “Premise Principle” for engaging your audience from the first sentence with clarity and purpose.

In this week's article we're going to learn why audiences tune out, take out their phones, or close your video - and how to instantly (and easily) engage them instead.

No matter what kind of presentation you're giving - a keynote speech, workshop, or TED-style talk - there's one constant: if the audience isn't engaged, the presentation will fail.

Distracted, bored audiences don't learn and they definitely don't take action.

If they don't take action, your ideas will not spread.

In this week's article, I break down how Carole distilled decades of expertise on the incredibly complex science of balance into a simple, 9 minute video at TEDxBocaRaton... That has already spread to 130,000 people in just 3 weeks 😲

Continue reading for the breakdown, and to watch her talk as it's going viral in realtime. It might just help you make sure the last years of your life aren't the worst years of your life.

Discover why professional speakers often fail in TED-style talks and learn the key differences between keynote speeches and Red Dot presentations. This article offers practical advice for both polished keynote speakers and experts new to public speaking, ensuring your message is clear, concise, and impactful.

As the founder and principal consultant of Conquer the Red Dot®, I've helped dozens of experts and leaders book, write, and deliver the talk of their lives on the most prestigious stages. I pay close attention to what kind of talks are getting booked and shared. So, here is my personal list of 6 talks that all aspiring speakers should study in 2024.

Taking the stage at a TED-style conference is, for many, the ultimate dream. It's not just about being under the spotlight; it’s about sharing a truly Big Idea - that could ignite change and inspire action.

Discover the journey of Peder Tellefsdal, whose TEDx talk on seeking forgiveness reached over 1 million views. This article breaks down the 15-month process, from refining the core message to delivering a flawless presentation on the Red Dot stage. Explore the phases of idea development, selling the concept, writing and rehearsing, as well as promoting the talk in a saturated digital landscape. Gain valuable insights and learn how dedication and commitment can help you make your own impact in the world of public speaking.