Resources
& Articles
The Simple Way to Sell "Beer Cheese Potato Sausage"
Explore the importance of clarity in communication with a funny, relatable story that illustrates the impact on marketing and branding. Gain insights on how to effectively state the problem your brand solves. Enhance your messaging strategy and audience connection with 2 valuable messaging tips.
How to Engage Any Audience with a Boring Topic
Discover how to captivate any audience, even with "boring" topics. In this article you'll learn techniques like starting with the problem, natural storytelling, and embracing your passion. It's time to communicate like you, but better!
How to find coaching clients: 3 lessons from magicians
Discover three crucial steps to attract clients and grow your business: authentic conversations, problem identification, and tailored solutions. Improve your communication and active listening skills to build meaningful relationships with prospects. Ideal for entrepreneurs, speakers, coaches, and small business owners seeking business expansion strategies.
How to build a persuasive message: this is what con artists do
Learn how mission-driven organizations can use the same powerful messaging tactics as con artists and fraudsters to drive positive change. By being clear and concise, telling a compelling story, and making a persuasive argument, you can persuade your audience to take action. Avoid deception and manipulation by providing real evidence to support your claims and being transparent in your operations, finances, and impact.
Don't Overthink It: The Power of Simple Solutions
When faced with a problem, the obvious solution may be the best one. In this article we'll explore how simple solutions can be more effective than complex ones, what Occam's Razor actually states, and why clarity is crucial factors in problem-solving.
3 Dumb Ways to Make Your Message Stick
As a small business owner or solopreneur, getting your message to stick can be a daunting task. In this article, we'll explore 3 ways to make sure your ideal audience not only hears your message, but also absorbs it and takes action on it. With these tips, you'll be well on your way to effectively communicating your message and making a real impact in the world.
5 Unexpected Strategies for Giving a Great TED-Style Talk
Are you preparing to give a TED-style talk and looking for powerful strategies to make your presentation stand out? Look no further! In this article, we will share 5 unexpected tactics that will help you deliver a great talk. From clarifying your idea to building a persuasive argument, these tips will ensure that your talk is both memorable and impactful. So read on to discover how you can elevate your talk to the next level and go make a dent in the universe.
Most Aspiring Speakers Fail: 3 Questions for Quitters
Dreaming of delivering a life-changing talk? Hold on! Before you start, you need to be aware of “the dip” - the phase between the excitement of a project and its success. It's where the tough times hit and quitting becomes a temptation. So, should you quit working towards the Red Dot? In this post, we explore three crucial questions to determine if you should quit before starting your journey.
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking