Being a subject-matter expert, and sometimes even being a great speaker, are no guarantee that you’ll know what works best for one specific talk. We do a lot of work with people delivering TED-style talks, and we see this all the time:

• They think they need a story… but don’t know which one to tell

• They believe it needs to be backed by science… but don’t know how much research to mention and how to describe it

• They think it needs to inspire people… so they turn into motivational speakers

Try as you might, that fire is never going to catch 🤷‍♂️

And those are just three out of dozens of things a speaker needs to consider.

In this week's article we're going to learn why audiences tune out, take out their phones, or close your video - and how to instantly (and easily) engage them instead.

No matter what kind of presentation you're giving - a keynote speech, workshop, or TED-style talk - there's one constant: if the audience isn't engaged, the presentation will fail.

Distracted, bored audiences don't learn and they definitely don't take action.

If they don't take action, your ideas will not spread.

In this week's article, I break down how Carole distilled decades of expertise on the incredibly complex science of balance into a simple, 9 minute video at TEDxBocaRaton... That has already spread to 130,000 people in just 3 weeks 😲

Continue reading for the breakdown, and to watch her talk as it's going viral in realtime. It might just help you make sure the last years of your life aren't the worst years of your life.