Resources
& Articles
How To Thoughtfully Respond To Public Disagreement
Can we agree that "thought leadership" has lost a bit of its cache? It's also rather confusing. What IS thought leadership? I don't know, but I know all true thought leaders do three things: Make assertions, make judgments, and make predictions.
The problem? When I give this advice to my clients they often feel anxious. And when I inquire, they tell me the anxiety comes from a fear of being wrong... but that’s not it. The real fear? It’s the fear of being disagreed with. Publicly.
And that's totally understandable. Disagreement can feel like an attack on your credibility, your authority, or even your identity.
But here’s the thing: there's no leadership without disagreement.
How to Strengthen Your Brand with a Core Emotion
Learn how powerful branding works by pairing a core message with a core emotion. This article explores how intentional messaging creates emotional connections, using a personal anecdote to illustrate the impact of consistent, emotionally-driven communication that leaves a lasting impression on your audience.
How to Write a Talk That Actually Inspires Action
It's hard to imagine a talk being clearer or more efficient than "How to use a paper towel." At Clarity Up we work with experts and leaders to clarify their communication and make a dent in the universe by developing their core messaging.
Is your new idea better or just newer?
We examine the unique intellectual journeys of philosopher Ludwig Wittgenstein and rock star Eddie Van Halen, highlighting the tug of war between evolving ideas and the immediacy bias. Explore how understanding this dynamic can aid thought leaders in balancing past achievements with present growth, and learn practical strategies for maintaining this balance in your own intellectual pursuits.
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
How To Make The Most Of Your Opportunity On The Red Dot: The Makings A Viral Talk
Discover the journey of Peder Tellefsdal, whose TEDx talk on seeking forgiveness reached over 1 million views. This article breaks down the 15-month process, from refining the core message to delivering a flawless presentation on the Red Dot stage. Explore the phases of idea development, selling the concept, writing and rehearsing, as well as promoting the talk in a saturated digital landscape. Gain valuable insights and learn how dedication and commitment can help you make your own impact in the world of public speaking.
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking