Resources
Topics include:
The art and business of professional speaking
How to book, write, and deliver TED-style talks
Principles of compelling communication
How to Strengthen Your Brand with a Core Emotion
Learn how powerful branding works by pairing a core message with a core emotion. This article explores how intentional messaging creates emotional connections, using a personal anecdote to illustrate the impact of consistent, emotionally-driven communication that leaves a lasting impression on your audience.
How to Write a Talk That Actually Inspires Action
It's hard to imagine a talk being clearer or more efficient than "How to use a paper towel." At Clarity Up we work with experts and leaders to clarify their communication and make a dent in the universe by developing their core messaging.
Is your new idea better or just newer?
We examine the unique intellectual journeys of philosopher Ludwig Wittgenstein and rock star Eddie Van Halen, highlighting the tug of war between evolving ideas and the immediacy bias. Explore how understanding this dynamic can aid thought leaders in balancing past achievements with present growth, and learn practical strategies for maintaining this balance in your own intellectual pursuits.
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
How To Make The Most Of Your Opportunity On The Red Dot: The Makings A Viral Talk
Discover the journey of Peder Tellefsdal, whose TEDx talk on seeking forgiveness reached over 1 million views. This article breaks down the 15-month process, from refining the core message to delivering a flawless presentation on the Red Dot stage. Explore the phases of idea development, selling the concept, writing and rehearsing, as well as promoting the talk in a saturated digital landscape. Gain valuable insights and learn how dedication and commitment can help you make your own impact in the world of public speaking.
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking